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Founded in early 1900 by Henry Martyn Leland, Cadillac has always been the staple vehicle for premium American luxury. Cadillac was purchased by GM motors early on and quickly established as its one of its primary luxury divisions. Cadillac was one of the first vehicles to pioneer a V8 engine, earning it a specialty in power, class and design. Early Cadillac models such as the Cadillac Coupe DeVille and the Cadillac Fleetwood El Dorado were some of the most popular luxury cars of its time commonly used by athletes and actors freely, boosting its image as a high class elegant vehicle. In later years, Cadillac achieved more success from its Cadillac CTs, Cadillac DTS and the truck based Cadillac Escalade.


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